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Victoria and Albert Museum in London displays " Fashion V Sport "
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Wednesday, 20 August 2008

' Fashion V Sport ' at the Victoria and Albert Museum traces the customization of sports fashion.

LONDON - At the V&A this summer, Fashion V Sport, will explore the relationship between contemporary fashion and global sportswear brands. Both industries have been inspired by street style and have been working in closer collaboration in recent years. On display will be around 60 outfits including performance sportswear, work by fashion designers such as Stella McCartney who have designed sportswear ranges, and garments such as the work of Japanese label Visvim which show the influence of sportswear on high fashion. There will also be design drawings, photographs and film to examine how these products are worn, designed, advertised and collected. On view through 4 January, 2009.


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